B2B Marketing: Evolving from Spray-and-Pray to Align-and-Sign

Karthik Sundaram, Founder & CEO of Purplepatch Services, spoke at the ASL Emerging Business Group’s best practices seminar on the topic, “B2B Marketing: Evolving from Spray-and-Pray to Align-and-Sign.” In this podcast, Karthik shares the importance of utilizing marketing to create demand and knowing who your buyer is.

Karthik Sundaram