Content marketing is about providing value to potential customers before trying to get their cash. It is about making you into an authority on a subject so the leads naturally gravitate to you.
Out of this talk, you’ll learn the following:
- What content marketing is by looking at some case studies
- How to create a program that works for your specific case
- How to convert visitors to leads and leads to customers
Marko Gargenta started Marakana – a software training company. Marakana got acquired by Twitter where he ran Twitter University. At its peak, Marakana was the #10 fastest growing privately-held company in Bay Area according to SF Business Times. Marko contributes most of that success to its content marketing strategy. All of its business came inbound and there was always more work that they could handle. Clients were mostly large brands such as Intel, Qualcomm, Motorola, Cisco and the like.