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Jeff Faust, CVA

Principal, Valuation Services

Jeff Faust

About Jeff

Jeff Faust, CVA, is the Principal of Valuation Services at ASL. He has over 25 years of experience in the valuation of privately held companies for various purposes including stock option grants (IRC § 409A), Employee Stock Ownership Plans (ESOPs), estate/gift, fundraising, mergers/acquisitions and more. He has provided valuation expertise to owners/ shareholders, trustees, management teams, investors and companies of all sizes and stages of development and in a wide variety of industries including high-tech (Software, Hardware, SaaS, Mobile, Telecom, Social Media, Cloud, AI, Big Data, etc.), manufacturing, construction, engineering, retail, bio-tech, pharma, agriculture and many more. Clients range from long-established companies and highly entrepreneurial ventures to families and individuals. He has also has lectured around the world on business valuation theory.

Jeff holds a Bachelor of Arts degree (BA) in Economics from the University of California Los Angeles (UCLA) and a Certified Valuation Analyst credential (CVA) from the National Association of Certified Valuators and Analysts (NACVA).

Outside the office, Jeff is a musician and plays the bass, enjoys fly fishing, hiking and the outdoors.

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More About Jeff

  • Venture Capital Valuation by Lorenzo Carver, Chapter 8: Don’t Hate the Appraiser (Blame the Auditor Instead), Interview with Jeff Faust, AVA [John Wiley & Sons, Hoboken, 2011]
  • How Dual-purpose 409A Valuations Overvalue Stock Options in Venture-backed Companies by Lorenzo Carver [Value Examiner, March/April 2012]
  • Instructor for the Venture Capital Academy [Venture Capital Roundtable from 2010 through 2020]
  • Early Stage and Mid-Stage Startup Valuation Workshops [Idea-to-IPO from 2012 through 2020]
  • Double Backsolve Remains Unsupported by Eric Sundheim, Ben Towne and Jeff Faust [Value Examiner, Summer 2022]

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Sharon A. Winston
CEO