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Jeff Faust, CVA

Principal, Valuation Services

Jeff Faust

About Jeff

Jeff Faust, CVA, is the Principal of Valuation Services at ASL. He has over 25 years of experience in the valuation of privately held companies for various purposes including stock option grants (IRC § 409A), Employee Stock Ownership Plans (ESOPs), estate/gift, fundraising, mergers/acquisitions, and more. He has provided valuation expertise to owners/shareholders, trustees, management teams, investors and start-ups of all sizes and stages of development and in a wide variety of industries including high-tech (Software, Hardware, SaaS, Mobile, Telecom, Social Media, Cloud, AI, Big Data, etc.), manufacturing, construction, engineering, retail, bio-tech, pharma, agriculture and many more. Clients range from long-established companies and highly entrepreneurial ventures to families and individuals. He has also has lectured around the world on business valuation theory.

Jeff holds a Bachelor of Arts degree (BA) in Economics from the University of California Los Angeles (UCLA) and a Certified Valuation Analyst credential (CVA) from the National Association of Certified Valuators and Analysts (NACVA).

Outside the office, Jeff is a musician and plays the bass, enjoys fly fishing, hiking and the outdoors.

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More About Jeff

  • Double Backsolve Remains Unsupported by Eric Sundheim, Ben Towne and Jeff Faust, Value Examiner, Summer 2022
  • Early Stage and Mid-Stage Startup Valuation Workshops [Idea-to-IPO from 2012 through 2020]
  • Instructor for Venture Capital Academy [Venture Capital Roundtable from 2010 through 2020]
  • How Dual-purpose 409A Valuations Overvalue Stock Options in Venture-backed Companies by Lorenzo Carver, Value Examiner, March/April 2012
  • Venture Capital Valuation by Lorenzo Carver, John Wiley & Sons, Hoboken, 2011, Chapter 8: Don’t Hate the Appraiser (Blame the Auditor Instead), Interview with Jeff Faust, AVA
  • 409A Deferred Compensation Forces Key Tax, Valuation Choices [AllBusiness, a D&B Company, December 15, 2009]
  • Building Employee Loyalty: Benefit and Retirement Plans [Fremont Bus. Review Oct. 2009]
  • 409A Valuation Issues Q&A [Consolidation Student 2007]
  • Employee Stock Ownership Plan (ESOP) Valuation Issues Q&A [TheStockOptions411. com 2007]

The personalized care and interest they have demonstrated consistently in our mission, clients and staff distinguishes their firm from all the others.

Sharon A. Winston
CEO