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Parker Holland, CVA, MAFF

Manager, Valuation Services

Parker Holland

About Parker

Parker Holland, CVA, MAFF, is a Valuation Manager in the ASL Valuation Group. Parker performs and oversees valuations for privately held companies of diverse sizes, and for a variety of purposes, including stock option grants (IRC §409A), Employee Stock Ownership Plans (ESOPs), estate and gift, tax planning, fundraising, mergers and acquisitions, corporate reorganizations, purchase price allocations (PPAs) and goodwill impairment analysis. Parker’s specialty includes valuations involving complex multi-tiered entity structures and late stage venture funded enterprises. He has over eight years in valuation, assisting and coordinating valuations of companies ranging from pre-revenue to over $1 billion in revenue. Parker has performed hundreds of valuations of companies based throughout North America and the EMEA region. As a MAFF designation holder, Parker demonstrates expertise in financial forensics, including damage calculations, forensic accounting, fraud investigations, and litigation support, navigating complex financial disputes and communicating findings effectively to legal professionals and stakeholders.

Parker holds the Certified Valuation Analyst (CVA) designation, a Master Analyst in Financial Forensics (MAFF) designation, and has completed the Chartered Financial Analyst (CFA) Level 1 and Level 2 exams. He earned his Bachelor’s Degree, Finance, from Santa Clara University.

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